Factors Affecting Brand Advertising Success -Myassignmenthelp.Com

Question: Discuss About The Factors Affecting Brand Advertising Success? Answer: Introducation I have gone through the chapter Global forces and advertising industry and analyzed that the global advertising industry has faced several challenges. The advertising industry has also passed through the phase of digital revolution and there were many rival companies that were in operational in the market (Percy 2016). I have also found that the changing pattern in the global market have affected the advertising market structure as well market dynamics. I have gone through the objectives of the advertising industry and has found that this industry has no such specific targeted audience and they target the mass market and thus encourage them to purchase new product or service. According to me, I think advertising also helps in promotion of specific brands and the consumers will be able to differentiate between the different brands. I can say that brand advertisement is the job of the advertising agencies and it is their responsibility to carry out the advertising process in a better w ay. I have also found that the brands target the businesses as well as the consumers. After reviewing through the entire chapter, I can say that different companies prefers to display their advertisements in different advertisement modes. These advertising agencies also acts on behalf of the client or the brand company and accordingly displays the advertisements(Ansari and Riasi 2016). I have found that different companies employ the advertising agencies to use their skills, knowledge and creativity for the creation of advertisements. The clients pay different amount to the advertising agencies and thus the advertisements are also created depending on the payment and the choice of the customers (Hackley and Hackley 2017). I can say that the money that is spent on advertising by the different companies has increased gradually with the passage of time and this is estimated to increase in the next few years. The advertising agencies are also shifting their attention to different geographic sectors in the economy and it has also become easier for them to focus on the requ ired brand and thus help in boosting the sales of the company (Percy 2016). I have found that the top advertisers are the car manufacturers of different companies. They constitute more than 50% of the global advertising economy and this is expected to increase with the passage of time (Percy 2016). I have found that the different advertising agencies has their individual specialist or experts and thus this individual is assigned with creation of different advertisement. These advertising agencies also has certain drawbacks i.e. the cost of advertisement through this agencies is very high and they are not feasible for small business enterprises who possess limited resources. Moreover, there are many advertising agencies that has not worked with any business entity earlier and it becomes difficult to understand the nature of business and this also leads to ineffective campaign (Ansari and Riasi 2016). After a thorough analysis, I have found that co-ordination is an important function of the advertising agencies. The advertising agencies must also ensure that there is proper co-ordination among the sales force, clients and the distribution network to ensure long run success of different advertisement programs (Percy 2016). I have also found that the main goal of the advertising agencies is to assist the distributors, sales person and the retailers that will help in maximizing their clients. Moreover, there were some special agencies who are assigned with the special task of publicity, preparation, market research and product literature. According to me, I think there must be a special department in these advertising agencies who must be assigned with the task of work schedule as well as proper routing sequence for different advertisements. After the preparation of the advertisement, it must be forwarded to the media who will carry it forward for further processing. This is possible after illustration, copy and mechanical production after the approval of advertisement from the client. There is also a public relations department in every advertisement company and the main aim of the company to maintain goodwill with the mass people. This tool also helps in better communication with the public and thus it will help in corporate advertisements as well as publicity (Hackley and Hackley 2017).I think the main responsibility of public relations department is to build trust and relation with the employees, customers, shareholders and the middleman. I have also found that the budgets of the online advertising agencies are increasing at a much faster pace than the traditional media of advertising. With the rapid pace of globalization, I think the companies are interested to shift of interactive digital media agencies and thus this will also be beneficial for the company as well as the advertising agencies. I have also found that there are certain competitive factors that affects the advertising agencies and this is important to gain competitive advantage. I have also noticed that this disruptive change has occurred in the advertising agencies after 21st century. Moreover, advertising on the mobile devices such as tablets and smartphone has not been so popular till the last century(Hackley and Hackley 2017). Therefore, I can say that the role of advertising agencies has been diversified and there was also diversification of the marketing options. Therefore, I can conclude that the reality of the advertising agencies and the industry as a whole has changed with the passage of time. It is also the responsibility of the marketers to decide how they will hire the advertising agencies and the roles that will be played by the advertising agencies. The advertising agencies also provide the clients with specialized and skilled services. Thus, the advertising agencies can give creative solutions to the companies and the different products and thus this will help in building better public relations, suggesting sales and different promotional activities, creating propaganda. Moreover, these agencies also provide specialized services to the clients and they have experienced staff who provides easier administration to different multiple services. These advertisement agencies also have different disadvantages and there is risk associated with the clients that damages the image of the company. Therefore, it is the responsibility of the mark eting agencies or the advertising teams to define the role of agencies at the time of establishment of relationships. References Ansari, A. and Riasi, A., 2016. An investigation of factors affecting brand advertising success and effectiveness.International Business Research,9(4), p.20. Hackley, C. and Hackley, R.A., 2017.Advertising and promotion. Sage. Percy, L., 2016.Strategic advertising management. Oxford University Press.